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SMART Website checker

How smart is your website?

The Smart Website Checker analyses in about a minute how your website performs across five dimensions: Reachability, Bookability, Trust, Conversion and Visibility.
780 +

websites checked

6 %

reach the “Smart Website” rating

68 %

offer neither online booking nor chat

Based on 786 websites checked with the Smart Website Checker (each counted once). “Smart Website” = Smart Score of 80 or more, among 51 complete checks. As of October 2026.

780 +

websites checked

6 %

reach the “Smart Website” rating

68 %

offer neither online booking nor chat

Based on 786 websites checked with the Smart Website Checker (each counted once). “Smart Website” = Smart Score of 80 or more, among 51 complete checks. As of October 2026.

How it works

The Smart Website Checker combines your answers with a technical scan of your website. The result: a clear picture of how well your website is working as a digital salesperson today.

Smart Website Check

Find out in less than 1 minute, where your website stands and what's worth improving.

What industry are you in?

Only 10 free checks available today.

About Urban X Design

Hi, I'm Benjamin Urban, founder of Urban X Design. For several years, I've been helping businesses build websites centered on user experience, clarity, and impact. I built the Smart Website Checker because it gives you a good idea where your website stands today and where improvements will actually make a difference. Can potential clients actually reach you quickly? Is online booking available? Does the website feel trustworthy? Is your site taking full advantage of Google and modern AI search? Instead of going through these points manually every time, the Checker now handles it – automatically, in a matter of minutes.
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Benjamin Urban – Urban X Design
JOJO energy Logo

As CEO, I’m not just satisfied – I’m thrilled with how perfectly the website represents our services. As a local provider in a rural area, I especially appreciate the visibility and relevance our website now has in search results related to solar systems.

Jonas Link

Managing Director, JOJO energy
Jonas Link – Gründer & Geschäftsführer JOJO energy
Logo Christian Kessel

I am extremely satisfied with the result and have already received a lot of recognition from my former colleagues as well as from new customers and business partners.

Dr. Christian Kessel

Business Development Coach
Dr. Christian Kessel – Business Development Coach
Dry Kings Logo

Benjamin Urban is an excellent web developerwith both technical expertise and a great work ethic. We’re extremely satisfied with the quality of his work.

Jennifer Sharpe

Executive Manager,
Dry Kings
Jennifer Sharpe – Executive Manager,
Dry Kings, San Francisco

FAQ

Questions about the Smart Website Check?

The check is aimed at small and medium-sized businesses, service providers, and agencies that want to get more out of their website – without struggling with technical terms.

  • Service providers & consultants (e.g. coaches, agencies, law firms, practices) who want to understand why enquiries are falling short – and where to focus
  • Local businesses that want to know whether their website is visible and bookable enough online
  • Marketing and web agencies that want to quickly assess their clients' website status and clearly show optimization needs

Reachability (contact options, chat, messenger), bookability (online appointments, enquiry form), trust (imprint, privacy policy, cookie banner, HTTPS), conversion (loading speed, mobile view, call to action) and visibility (Google profile, structured data, meta tags, AI search).

The Smart Website Check is currently free and non-binding. You receive your result directly on the page and optionally a detailed report by email.

No. The checker only reads your website – similar to a browser or SEO tool. No changes are made to your site.

Usually less than 1 minute. The analysis runs automatically in the background while you wait briefly. The detailed report via email follows immediately afterward.

The check is an automated initial assessment. It also looks for booking widgets, chat tools and contact details on subpages and in dynamically loaded scripts. Anything that can’t be detected reliably is marked as “not automatically verifiable” and not penalised. If you already win clients successfully through other channels, the result may be stricter in some areas than is relevant for you in practice. Treat the score as a guide, not a final verdict. The notes on imprint, privacy policy and cookies are not legal advice.

We store your company name, website URL, industry, your answers and the result, so I can produce anonymous statistics and help you with any follow-up questions. Your email address is only stored if you request the report. To measure loading speed, your website URL is sent to Google PageSpeed Insights. Your IP address is not stored. The daily limit uses an anonymous key that expires after 24 hours. All data is deleted after 12 months.

No. You only receive the report you requested. Your email address is used for that purpose only and deleted after 12 months. If you have questions about your result, feel free to get in touch.

Smart websites built to convert and grow your business.

Copyright © 2026 Urban X Design. All rights reserved.