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Technically clean, locally visible on Google and in AI search

More and more customers don't just search on Google – they directly ask ChatGPT, Perplexity, or Gemini. The technical foundation for both is the same: clean structure, Schema Markup, and optimized content – set up once.
Benjamin
SEO Animation
SEO Fundamentals
After optimization
Ranking
+14 Positions
7
8
9
20
You
SEO Score
+47 points
before
0
after
0
Google Top 10 achieved
Optimized
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The problem

What missing SEO basics mean

What will be implemented

Part 1 – Technical foundation

Meta titles & descriptions

Every page gets an optimized title and description – the first thing Google and visitors see before clicking. If these are missing or identical, Google loses its orientation point.

Correct H1 headings

Every page needs exactly one clear main heading – not more, not less. If it's missing or appears twice, that's a common and directly fixable ranking blocker.

Set up XML sitemap

Google receives an up-to-date sitemap of all pages – so nothing is overlooked. New content is found and indexed faster.

Fix broken links

Error pages (404) and dead links are systematically found and fixed. Anything that can't be fixed is correctly redirected.

Set up redirects

Deleted or moved pages are correctly redirected – so no built-up ranking value is lost. A missing redirect costs more than you think.

Optimize internal linking

Pages linked to each other pass ranking weight – used strategically, this strengthens the most important pages. I check the existing link structure and optimize where it's useful.

Part 2 – Local visibility

Set up Schema Markup

JSON-LD Markup is set up for your company – location, opening hours, services, FAQ. Google AI Overviews use Schema Markup directly as the basis for citations – this is the channel where structured data today has the greatest measurable impact.

Optimize local content

Your most important page content is optimized for local search terms – naturally integrated, not forced. If someone googles "dentist Lörrach" or "accounting Basel," they should find your page.

On-Page SEO check

I analyze your pages for weaknesses: weak headings, thin content, missing links. What hinders your ranking is identified and fixed.

Keyword & competitor analysis

You learn which local terms your target audience actually searches for – and how to position yourself against direct competitors. This forms the basis for all further content.

Google Search Console

Your website is linked to Google Search Console – the free tool that shows how Google perceives your page. You continuously see which search queries you match and whether new problems arise.

Accessibility for AI systems

AI crawlers like GPTBot (ChatGPT), ClaudeBot (Anthropic), and PerplexityBot must be allowed in the robots.txt – otherwise, no AI can read your page. Add FAQ formats and clear content structure that AI systems recognize as reliable sources.

Visible on Google. Ready for AI searches.

Google has a clean, structured website in front of it – and AI systems like ChatGPT and Perplexity have a better foundation to cite you as a source. First ranking changes are often measurable after 4–8 weeks. Your design remains unchanged; texts are adapted, not rewritten.

Get Started

Basic optimization:

from 1299 €

Maintenance

from 89 €/Mon.

Precise offer after analysis – depending on scope.

Inquiry

About Urban X Design

Hi, I'm Benjamin. For several years, I have helped companies build websites – with a focus on user experience, clarity, and impact. How many customers never find a website because technical errors slow down ranking or local signals are missing is often only noticeable when you measure it. I developed the Smart Website Checker to make exactly such weaknesses visible – automatically, with no technical knowledge required. Whatever it flags, I fix.
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Benjamin Urban – Urban X Design
JOJO energy Logo

As CEO, I’m not just satisfied – I’m thrilled with how perfectly the website represents our services. As a local provider in a rural area, I especially appreciate the visibility and relevance our website now has in search results related to solar systems.

Jonas Link

Managing Director, JOJO energy
Jonas Link – Gründer & Geschäftsführer JOJO energy
Logo Christian Kessel

I am extremely satisfied with the result and have already received a lot of recognition from my former colleagues as well as from new customers and business partners.

Dr. Christian Kessel

Business Development Coach
Dr. Christian Kessel – Business Development Coach
Dry Kings Logo

Benjamin Urban is an excellent web developerwith both technical expertise and a great work ethic. We’re extremely satisfied with the quality of his work.

Jennifer Sharpe

Executive Manager,
Dry Kings
Jennifer Sharpe – Executive Manager,
Dry Kings, San Francisco

FAQ

Frequently Asked Questions

Technical fixes work fastest – first changes often after 2–6 weeks. Local visibility typically improves after 4–8 weeks. More significant ranking improvements occur over 3–6 months. This depends strongly on your starting situation and competition in your region.

No – and anyone who promises you that is lying. I can set up and optimize the basics correctly. What Google does with it is up to Google.

Code in the background of your website that provides Google with structured information about your company – location, opening hours, services, FAQ. Visitors do not see it directly, but it influences how your page appears in search results.

Technical SEO concerns the core structure of your website – titles, links, sitemap, redirects. Local SEO optimizes content and signals so you appear in local searches. Both complement each other – so it makes sense to do them together. Technical SEO concerns the core structure of your website – titles, links, sitemap, redirects. Local SEO optimizes content and signals so you appear in local searches. Both complement each other – so it makes sense to do them together.

Technical cleanup is a one-time effort. After that, it is sufficient to check again when making larger changes (new pages, redesign). Google Search Console continuously shows you whether new problems arise.

Not for technical setup. For local content, a brief input from you would be helpful – which services you offer, in which area you operate, and whether there are specific search terms for which you want to be found.

Yes – but the effect varies by platform. Google AI Overviews use Schema Markup directly and cite structured pages noticeably more often. ChatGPT and Perplexity read your content via their own crawlers (GPTBot, PerplexityBot) – these must be allowed in your robots.txt; otherwise, you will not be indexed at all. What helps on all platforms: clear content structure, direct answers, and a technically clean, crawlable website.

Benjamin

Smart websites built to convert and grow your business.

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